Revolutionizing Furniture Shopping with 3D Product Visualization

Written by effetechnology

On September 13, 2023
Increase Sales with 3D Product Visualisation

Why is EFFE Technology Interested in 3D Product Visualization?

EFFE Technology’s AR 360 is a game changer in furniture shopping. It addresses the concern of whether furniture will fit a customer’s style by enabling digital placement in their homes before purchase, making it more than just a financial decision but an emotional investment in creating a personalized space.

Compatibility and Specification:

EFFE Technology’s AR 360 seamlessly integrates with smartphones, tablets, and web browsers, ensuring compatibility with our client’s websites. This AR technique superimposes 3D furniture models onto real spaces, providing precise depictions of size, design, and color, guaranteeing a user-friendly experience for customers.

Project Information We did the following:

EFFE Technology integrated AR 360 into its home decor catalog, conducting extensive market research to understand customer needs and collaborating with 3D artists and software engineers for precise 3D models. Project specifications: AR 360 technology integration into the existing website. Creating a user-friendly interface. 3D model creation for our product line. Compatibility with a variety of devices and platforms.


Our Suggestion:

We successfully integrated 3D product visualization technology, allowing clients to see furniture in their own homes. Customized 3D models gave each product a lifelike appearance. User input and testing ensure a smooth and user-friendly buying experience. Our customer base grew as a result of device compatibility.

1. Defining Objectives and Scope:
We initiated by setting clear objectives, focusing on enhancing the customer experience, increasing sales, and reducing returns. Initially, we concentrated on integrating 3D visualization with a select range of products from our home decor catalog.

2. Market Research:
Extensive market research was our starting point, providing deep insights into customer preferences and pain points in the home decor shopping process. We also analyzed competitors to identify gaps that 3D product visualization could address effectively.

3. Budget and Resource Allocation:
Careful budget planning covered development, hardware, and ongoing maintenance costs. Resources were strategically allocated, including hiring software developers, 3D artists, and project managers.

4. 3D Model Creation:
Crucial to our success was creating highly detailed and accurate 3D models of our home decor products. Collaborating with talented 3D artists ensured these models faithfully represented our products in terms of size, style, color, and texture.

5. Technology Selection:
Meticulous selection of 3D product visualization technology considered compatibility with various devices and platforms. We either selected or developed an 3D application that seamlessly integrated with our e-commerce website.

6. Integration with Website:
Our web development team worked closely to integrate 3D product visualization seamlessly into our e-commerce platform. Creating a user-friendly interface was a focal point to facilitate effortless navigation for customers.

7. Compatibility Testing:
Rigorous testing across devices and browsers ensured flawless compatibility. Any technical issues identified were promptly addressed and resolved.

8. User Experience Optimization:
Continuous user feedback through testing and surveys informed ongoing improvements to enhance the 3D product visualization experience.

9. Marketing and Promotion:
A comprehensive marketing strategy effectively promoted the 3D product visualization feature through campaigns, social media outreach, and targeted emails.

10. Training and Support:
Customer support received specialized training to assist users, with clear instructions and tutorials provided.

11. Data Collection and Analysis:
Robust data collection mechanisms tracked customer interactions with 3D product visualization, providing insights into behavior and preferences.

12. Continuous Improvement:
We remain committed to industry trends, regularly updating 3D models, technology, and user interfaces based on customer feedback and data analysis.

In summary, our systematic, customer-focused approach resulted in a transformative shopping experience, driving significant business growth at EFFE Technology. Feel free to visit our partner site for additional resources and information.



Integrating AR 360 in our home decor goods transformed online shopping, addressing concerns and boosting sales. EFFE Technology’s commitment to innovation solidifies its market leadership. Explore further about the range of services we offer.

Watch 3D  Visualization Services  video

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