Merchandisers, whether operating from a physical location or an e-commerce platform, must provide a positive consumer experience. Creating innovative and thrilling immersive experiences for online enterprises is how you attract new customers, and augmented reality (AR)-based 360 product visualisation is one of the greatest tech solutions for the transition to online purchasing. With the use of smartphones or head-mounted displays, augmented reality solutions can overlay realistic 3-Dimensional (3D) replicas of goods onto real-world environments. Web AR services are now used in a variety of fields, including logistics, public safety, and medical education. So it is in e-commerce, and it is extremely popular among online customers. The Web AR development for e-commerce businesses is increasing consumer engagement. Web-based AR solutions are already aiding a wide range of organisations, including the manufacturing and logistics industries.